Friday, November 14, 2008
Super T
While driving down Penasco's main road I noticed something strange. On opposite sides of the street, within a block of each other, are 2 stores named "Super T." Immediately I thought of Starbucks. Maybe the Super T signs are something other than the stores names. Maybe they just carry lots and lots of Tecate. After all, who (other than SB) would put franchises in that close proximity to one another? I asked a co-worker, and no, they're the same franchise. He said it's because one store might sell more beer and the other might sell more grocery-type products. But even he didn't know for sure. I'm not sufficiently curious to stop and check. Remember, these are the same people that sell the exact same tourist-trap crap as their neighbors in the market. I have a feeling the selection of cerveza in one is just as dismal as the other. As far as I can tell, the only draw to one store over the other is which side of the road you're already on. What's your marketing strategy? Oh, we're targeting lazy people that don't want to cross the street. Bueno!
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Well, both SB and Conoco use that both-sides-of-the-street strategy, though I'm doubting that Peñasco struggles much in the way of difficulties associated with crossing multiple lanes of two-lane traffic. Ahead of their time, perhaps?
And I know I already mentioned this, but when SB put in franchises in Guad, they did it in their usual fashion. The two SB's in my old vecindad were only six blocks apart. Both steadily busy, though. And yes, on adjacent one-way streets (w-bound, e-bound).
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